Communications & Marketing Policy

This Communications & Marketing Policy explains how Artificial Intelligence Skills Development Institute (Pty) Ltd (t/a AISDI™) communicates with website visitors, learners, account holders, subscribers, free-access users, business contacts, partners, resellers, enterprise prospects, and other recipients.

This Policy should be read together with the AISDI™ Terms & Conditions, Privacy & Data Protection Policy, Cookie & Tracking Notice, and Intellectual Property & Content Policy.

1. Who we are

AISDI™ is operated by:

Artificial Intelligence Skills Development Institute (Pty) Ltd (t/a AISDI™)

Registration number: 2025/544994/07

Registered business address: 15 De Witt Street, Van Dyk's Bay, Gansbaai, 7220, Western Cape, South Africa

Support, legal, privacy, and communications contact: support@aisdi.ai

2. Scope of this Policy

This Policy applies to communications sent or managed by AISDI™ in connection with:

1. the AISDI™ website;
2. account registration and access;
3. free, no-charge, trial, promotional, and evaluation access;
4. paid subscriptions, renewals, cancellations, failed payments, and refunds;
5. course access and learning environment notices;
6. ALMA™ and ALMA Activities™;
7. certificates and validated completion records;
8. support requests and live chat;
9. newsletters, product updates, and course announcements;
10. business, partner, reseller, and enterprise enquiries;
11. CRM, campaign, marketing automation, and customer communication systems;
12. social media and public engagement channels;
13. surveys, feedback, reviews, and customer research.

This Policy applies to email, website forms, customer portal notices, in-platform notices, live chat, support tickets, social media messages, SMS, messaging apps, phone calls, and similar communication channels where AISDI™ uses them.

3. Main communication categories

AISDI™ communications fall into several broad categories.

3.1 Transactional communications

Transactional communications are messages needed to provide, administer, secure, bill, or support AISDI™ services.

These may include:

1. account registration messages;
2. login and authentication messages;
3. access confirmation messages;
4. course access messages;
5. subscription purchase confirmations;
6. invoices and receipts;
7. payment confirmation messages;
8. failed-payment notices;
9. payment-method update notices;
10. renewal reminders;
11. cancellation confirmations;
12. refund or credit notices;
13. certificate and validated completion notices;
14. security alerts;
15. legal and policy notices;
16. service disruption or maintenance notices;
17. support responses.

These messages are not treated as optional marketing messages because they are needed to provide or administer AISDI™ services.

3.2 Service and learning communications

Service and learning communications help users understand, access, use, and complete AISDI™ services.

These may include:

1. onboarding messages;
2. course-start guidance;
3. course-access reminders;
4. learning-environment notices;
5. ALMA™ usage guidance;
6. certificate process notices;
7. validated completion notices;
8. service feature notices;
9. account-management guidance;
10. support follow-ups.

These messages may be sent where they are relevant to the user’s account, course access, learning experience, subscription, certificate, or support request.

3.3 Marketing communications

Marketing communications promote AISDI™ courses, subscriptions, free-access offers, paid access options, business access, enterprise access, partner opportunities, events, insights, newsletters, campaigns, or related AISDI™ services.

These may include:

1. newsletters;
2. course announcements;
3. new library or access-level announcements;
4. promotional offers;
5. product updates;
6. event invitations;
7. business-access campaigns;
8. partner or reseller communications;
9. educational content sent for promotional purposes;
10. abandoned checkout or re-engagement messages where permitted;
11. campaign follow-ups.

Marketing communications are sent according to applicable consent, customer relationship, unsubscribe, and preference rules.

4. Transactional and account communications

AISDI™ may send transactional and account communications where required to:

1. create or manage an account;
2. confirm access;
3. process a purchase;
4. administer a subscription;
5. provide invoices or receipts;
6. confirm payment or failed payment;
7. manage renewals;
8. process cancellation;
9. process refunds;
10. secure the account;
11. provide course access;
12. issue certificates or validated completion records;
13. respond to support requests;
14. comply with law;
15. enforce AISDI™ Terms & Conditions.

You cannot opt out of essential transactional, account, security, billing, access, legal, or service messages while continuing to use the relevant AISDI™ service. If you no longer want to receive subscription-related or account-related messages, you may need to cancel your subscription, close your account, or stop using the relevant service.

5. Billing, renewal, and payment communications

AISDI™ may send payment and subscription messages related to:

1. checkout completion;
2. payment confirmation;
3. invoice issue;
4. receipt issue;
5. renewal reminders;
6. upcoming payment notices;
7. failed-payment notices;
8. payment retry notices;
9. payment-method update requests;
10. chargeback or dispute handling;
11. refunds or credits;
12. cancellation confirmations;
13. subscription expiry or access-end notices.

AISDI™ currently processes online subscription payments in South African Rand unless AISDI™ states otherwise at checkout. Renewal and payment communications may include reminders that the charge is processed in ZAR and that a user’s bank, card issuer, or payment network may apply its own exchange rate, timing, and fees.

These billing and renewal notices are part of the subscription administration process and are not optional marketing messages.

6. Free, no-charge, trial, and promotional-access communications

AISDI™ may send communications about free, no-charge, trial, promotional, evaluation, or Essentials-level access.

These may include:

1. registration confirmations;
2. access instructions;
3. onboarding messages;
4. course-access notices;
5. certificate or validated completion notices;
6. service-change notices;
7. access-model change notices;
8. expiry notices where a trial or limited access period applies;
9. reminders to complete registration or continue learning;
10. notices about moving from no-charge access to a paid access model where applicable.

Where AISDI™ changes a free or no-charge access model, AISDI™ may contact affected users to explain the change. AISDI™ will not charge a user unless the user selects and authorizes a paid plan.

7. Course, certificate, and validated completion communications

AISDI™ may send course, certificate, and validated completion communications related to:

1. course enrolment;
2. course access;
3. learning progress;
4. course completion;
5. activity completion;
6. certificate eligibility;
7. certificate issue;
8. validated completion checks;
9. certificate correction;
10. certificate reissue;
11. certificate withdrawal or revocation;
12. learning record support.

Certificate and validated completion communications may be sent where required to provide the course experience, verify completion, maintain record integrity, prevent misuse, or respond to learner support requests.

8. ALMA™ and learning-experience communications

AISDI™ may send communications about ALMA™, ALMA Activities™, AI-assisted learning, and the active learning experience.

These may include:

1. guidance on using ALMA™;
2. notices about ALMA™ availability;
3. reminders about responsible ALMA™ use;
4. learning-experience guidance;
5. service or feature change notices;
6. support responses related to ALMA™;
7. fair-use or acceptable-use notices;
8. notices about misuse, excessive usage, or restricted access.

AISDI™ may also use aggregated or de-identified interaction patterns to improve learning guidance, product support, and user education, as described in the Privacy & Data Protection Policy.

9. Support, live chat, and enquiry communications

AISDI™ may respond to enquiries submitted through:

1. website forms;
2. support email;
3. live chat;
4. customer portal requests;
5. cancellation requests;
6. privacy requests;
7. business enquiries;
8. partner enquiries;
9. reseller enquiries;
10. enterprise enquiries;
11. social media direct messages;
12. other contact channels made available by AISDI™.

Support and enquiry communications may be recorded in customer relationship, support, helpdesk, or communication systems so AISDI™ can respond, maintain context, resolve issues, and improve service quality.

Support communications may include practical guidance, account information, access steps, billing guidance, cancellation support, learning support, or escalation notes.

10. Marketing communications

AISDI™ may send marketing communications where permitted by applicable law.

Marketing communications may cover:

1. AISDI™ courses;
2. subscription options;
3. free-access offers;
4. paid library access;
5. business access;
6. enterprise access;
7. partner or reseller opportunities;
8. new course announcements;
9. learning pathways;
10. events, webinars, or briefings;
11. newsletters;
12. product updates;
13. campaign offers;
14. educational content connected to AISDI™ services.

AISDI™ may rely on consent, a permitted customer relationship, a business enquiry, a legitimate business interest, or another lawful basis where applicable.

Where consent is required, AISDI™ will request consent through an appropriate process. Marketing consent should not be bundled into acceptance of the Terms & Conditions.

11. Consent and customer relationship

AISDI™ may ask for consent before sending marketing communications. Consent may be collected through:

1. newsletter signup forms;
2. account registration choices;
3. checkout marketing preferences;
4. enquiry forms;
5. event registration;
6. campaign forms;
7. preference centres;
8. other consent mechanisms.

Where applicable law allows marketing to existing customers without separate prior consent, AISDI™ may contact customers about AISDI™ products or services that are similar or related to what they purchased, requested, or used, provided the required opt-out mechanism is available.

A user may withdraw marketing consent or opt out of marketing communications at any time.

Withdrawal of marketing consent does not prevent AISDI™ from sending transactional, account, access, billing, security, legal, support, or service communications.

12. Unsubscribing and preference management

Marketing emails sent by AISDI™ should include an unsubscribe link, preference option, or other opt-out mechanism where required.

Users may opt out of marketing communications by:

1. using the unsubscribe link in a marketing email;
2. using a preference centre where available;
3. contacting support@aisdi.ai;
4. using another opt-out method provided in the message.

AISDI™ will take reasonable steps to process unsubscribe and preference requests within the time required by applicable law.

An unsubscribe from marketing communications does not cancel a paid subscription, close an account, withdraw from a course, or stop essential service communications.

13. Suppression records

AISDI™ may keep limited suppression records after a user unsubscribes or opts out of marketing.

Suppression records help AISDI™ avoid sending marketing messages to users who have opted out.

Suppression records may include:

1. email address;
2. phone number or messaging handle where applicable;
3. unsubscribe date;
4. consent status;
5. communication channel;
6. source of opt-out;
7. relevant preference status.

AISDI™ may retain suppression records for as long as needed to honour the opt-out, prevent accidental re-subscription, comply with law, and maintain communication integrity.

14. Email tracking and engagement measurement

AISDI™ may use email tracking technologies where permitted.

These may include:

1. email open tracking;
2. click tracking;
3. tagged links;
4. campaign identifiers;
5. delivery status;
6. bounce tracking;
7. unsubscribe tracking;
8. preference tracking.

AISDI™ may use this information to:

1. measure campaign performance;
2. understand whether emails are delivered;
3. improve communication relevance;
4. manage unsubscribe requests;
5. avoid sending unwanted communications;
6. maintain customer relationship records;
7. support sales, support, or account follow-up where permitted.

Email tracking is described in the Cookie & Tracking Notice and Privacy & Data Protection Policy.

If a user disables image loading in an email client, some open tracking may not work. Click tracking may still occur when a tracked link is selected.

15. CRM, campaign, and marketing automation systems

AISDI™ uses or may use customer relationship, campaign, email, marketing automation, live chat, website-form, and social media management systems to manage communications.

These systems may help AISDI™:

1. store enquiry history;
2. manage support and sales conversations;
3. send transactional messages;
4. send newsletters and campaign messages;
5. manage consent and unsubscribe status;
6. segment communications;
7. measure campaign performance;
8. route business, partner, and enterprise enquiries;
9. manage renewal or access reminders;
10. avoid duplicate or inconsistent communications.

AISDI™ does not publicly disclose every internal provider, infrastructure component, or technical tool used to manage communications. AISDI™ discloses provider categories and processing purposes in its Privacy & Data Protection Policy and Cookie & Tracking Notice.

16. Website, checkout, and abandoned-flow communications

AISDI™ may send or trigger communications connected to website activity, account registration, checkout, abandoned checkout, subscription selection, or enquiry forms where permitted.

These may include:

1. account registration completion reminders;
2. checkout completion reminders;
3. payment failure reminders;
4. payment-method update notices;
5. pricing or plan enquiry follow-ups;
6. customer portal access links;
7. subscription confirmation messages;
8. course-access messages after successful purchase;
9. support follow-ups after a form submission.

Where such messages are promotional or re-engagement marketing, AISDI™ will handle them according to applicable consent, opt-out, and marketing rules.

17. Business, enterprise, partner, and reseller communications

AISDI™ may communicate with business, enterprise, partner, reseller, institutional, procurement, and organizational contacts about:

1. business access;
2. enterprise access;
3. partner access;
4. reseller opportunities;
5. proposals and quotations;
6. procurement requests;
7. onboarding;
8. implementation scoping;
9. learner provisioning;
10. cohort access;
11. reporting;
12. billing;
13. contract administration;
14. security or privacy questions;
15. data-processing questions;
16. service changes;
17. renewal discussions.

These communications may be sent to the contact details provided by the organization, contact person, partner, reseller, or authorized representative.

AISDI™ may maintain records of business communications for account management, contract administration, sales pipeline management, support, compliance, dispute handling, and relationship management.

18. Communications to organizational learners

Where access is provided through a business, institution, partner, reseller, employer, or enterprise customer, AISDI™ may communicate directly with learners where needed to provide the service.

These communications may include:

1. access instructions;
2. onboarding messages;
3. course access notices;
4. course-completion notices;
5. certificate or validated completion notices;
6. support messages;
7. account security messages;
8. learning-environment notices;
9. service change notices.

The organization may also communicate with its learners about AISDI™ access. The organization is responsible for its own communications and for giving any privacy notice required for the learner information it provides to AISDI™.

19. SMS, messaging apps, and phone communications

AISDI™ may use SMS, phone calls, messaging apps, or similar channels where enabled and permitted.

These channels may be used for:

1. account or access support;
2. business enquiries;
3. enterprise or partner follow-up;
4. payment or renewal support;
5. event reminders;
6. urgent service notices;
7. customer-authorized support communications;
8. marketing where consent or another lawful basis applies.

AISDI™ will not use SMS, messaging apps, or phone communications for marketing where consent or permission is required and has not been obtained.

Users may opt out of marketing through these channels by using the opt-out method provided in the message or by contacting support@aisdi.ai.

20. Social media communications

AISDI™ may communicate through social media channels, public comments, direct messages, campaign posts, and social media engagement tools.

If you engage with AISDI™ on social media, the social platform may process your information according to its own privacy policy, cookie policy, account settings, and platform rules.

AISDI™ may respond to public comments, direct messages, enquiries, complaints, or support requests received through social channels. AISDI™ may move support or account-specific matters to email or another private channel where needed.

AISDI™ is not responsible for third-party social platform processing outside AISDI™’s control.

21. Surveys, feedback, reviews, and testimonials

AISDI™ may invite users, learners, subscribers, business customers, partners, or other contacts to provide feedback.

Feedback requests may relate to:

1. course experience;
2. ALMA™ experience;
3. website usability;
4. checkout experience;
5. support experience;
6. certificate experience;
7. business access;
8. partner access;
9. future product planning.

AISDI™ may use feedback to improve services, support users, assess quality, and guide product decisions.

AISDI™ will not publish a user’s name, identifiable testimonial, photograph, logo, or organization name in marketing material without appropriate permission, unless the information was already lawfully public and AISDI™ is permitted to use it.

AISDI™ may use aggregated, anonymized, or de-identified feedback for reporting, improvement, and marketing insights.

22. Referral, affiliate, and partner-related messages

AISDI™ may run referral, partner, reseller, affiliate, or similar programmes in future.

Where such programmes are enabled, related communications may include:

1. referral invitations;
2. partner onboarding messages;
3. reseller updates;
4. referral reward notices;
5. programme rule changes;
6. campaign performance notices;
7. compliance notices;
8. account-management communications.

AISDI™ may impose separate rules for partner, reseller, referral, or affiliate communications. Participants must not send misleading, unlawful, deceptive, unsolicited, or non-compliant marketing on AISDI™’s behalf.

AISDI™ may suspend or terminate participation where referral, affiliate, partner, or reseller communications create legal, brand, privacy, spam, support, or reputational risk.

23. Sender identity and message integrity

AISDI™ aims to send communications that identify AISDI™ or the relevant sender in a truthful and understandable way.

AISDI™ will not intentionally use:

1. false sender details;
2. misleading headers;
3. deceptive subject lines;
4. hidden sender identity;
5. misleading claims about access, pricing, certification, certificates, subscriptions, renewals, or cancellations;
6. messages that disguise marketing as required transactional communication.

Where a communication includes promotional material, AISDI™ will treat it according to the applicable marketing rules.

Transactional messages should not be used as a way to hide unrelated promotional content.

24. Frequency and communication relevance

AISDI™ aims to keep communications proportionate and relevant to the user’s relationship with AISDI™.

Communication frequency may depend on:

1. account status;
2. subscription status;
3. billing cycle;
4. renewal date;
5. payment status;
6. course access;
7. support activity;
8. consent status;
9. preference settings;
10. business enquiry stage;
11. partner or enterprise relationship;
12. legal or operational requirements.

AISDI™ may reduce, pause, change, or increase certain communication types where needed to support service delivery, legal compliance, product changes, user preferences, or operational requirements.

25. Third-party communication providers

AISDI™ may use third-party communication, CRM, campaign, marketing automation, support, live chat, email delivery, analytics, social media management, and customer portal providers to send, receive, route, store, measure, and manage communications.

These providers may process:

1. contact details;
2. message content;
3. consent status;
4. unsubscribe status;
5. delivery status;
6. open and click events;
7. support history;
8. enquiry history;
9. account or subscription identifiers;
10. campaign identifiers;
11. device, browser, or technical metadata.

AISDI™ uses provider categories in its public policies to protect operational security, commercial confidentiality, platform integrity, and proprietary implementation details. Additional provider information may be made available through an appropriate legal, procurement, enterprise, regulator, support, or data-processing process where required.

26. Privacy and data protection

AISDI™ processes personal information used in communications according to the Privacy & Data Protection Policy.

This may include:

1. contact details;
2. account status;
3. subscription status;
4. billing status;
5. learning access;
6. certificate status;
7. enquiry history;
8. consent status;
9. unsubscribe status;
10. support history;
11. campaign engagement;
12. website interaction data where permitted.

AISDI™ may retain communication records where needed for service delivery, support, billing, consent management, legal compliance, dispute handling, security, and account administration.

27. Cookie and tracking relationship

Some communications and marketing activities may involve cookies, pixels, tags, tracking links, analytics events, campaign identifiers, or similar technologies.

These are handled according to the Cookie & Tracking Notice and applicable consent or preference controls.

Cookie consent, Terms acceptance, privacy acknowledgement, and marketing consent are separate where separation is required.

Rejecting optional cookies does not necessarily unsubscribe a user from marketing emails. Unsubscribing from marketing emails does not necessarily change cookie settings. Users may need to manage both separately.

28. Abuse, complaints, and communication concerns

Users may contact AISDI™ at support@aisdi.ai to report:

1. unwanted marketing;
2. unsubscribe problems;
3. incorrect communication preferences;
4. suspected phishing or impersonation;
5. misleading AISDI™-related messages;
6. unauthorized partner, reseller, referral, or affiliate communications;
7. privacy concerns;
8. support escalation issues;
9. account or billing communication problems.

AISDI™ may investigate complaints and may restrict communications, correct records, update preferences, suspend campaigns, contact providers, or take other reasonable steps where appropriate.

29. Changes to this Policy

AISDI™ may change this Policy from time to time.

The effective date and version number show when this Policy was last changed.

AISDI™ may notify users of material changes through the website, email, account notice, checkout notice, customer portal, or another reasonable method.

Changes may apply immediately to new users, new communications, new accounts, new purchases, free access, and new subscriptions. Where required by law, AISDI™ will provide additional notice or request consent.

30. Contact

Communications, marketing, unsubscribe, and messaging questions can be sent to:

Artificial Intelligence Skills Development Institute (Pty) Ltd (t/a AISDI™)

Registration number: 2025/544994/07

Registered business address: 15 De Witt Street, Van Dyk's Bay, Gansbaai, 7220, Western Cape, South Africa

Email: support@aisdi.ai

Use this email for:

1. unsubscribe help;
2. marketing preference requests;
3. communication complaints;
4. privacy requests;
5. support escalation;
6. suspected phishing or impersonation;
7. partner or reseller communication concerns;
8. billing or renewal communication questions;
9. ALMA™ or course communication questions.